Digital Metrics Guru

Courses in Digital Analytics & Tag Management

20

Aug'15

GTM eBook

Ever since Google Tag Manager debuted a few years ago, there has been one thing missing, organization. While you can …

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31

Jul'15

Starter Template for GTM Implementations

One of the most overlooked features of Google Tag Manager is the fact that you can easily export a current …

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28

Jul'15

Audience Segmentation Marketing Workshop

Last year I was honored to be part of the Eastern Michigan Search Marketing Workshop. As an alum of the …

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22

Jun'15

User Engagement as a Goal

Over the past several years in the digital marketing world, many analysts and strategists I know have created a user …

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17

May'15

Geographical Data Import Google Analytics

Just a few short weeks ago, Google slipped a hidden gem into their Google Analytics product updates. This powerful feature …

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23

Apr'15

Tag Manager Development: Variables First

How do you create your tags, triggers and variables within Google Tag Manager? Most people start by thinking of the …

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30

Mar'15

Filter Your Usage Out of Google Analytics

On the surface, filtering internal traffic out of your Google Analytics master view, seems pretty easy. Many of us have …

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09

Mar'15

GTM Integration: Data Track Attribute

In a previous post, I talked about the creation of a Google Tag Manager variable which can pull out any …

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22

Feb'15

Element Attribute Variables for GTM V2

A few months back I did a post on creating a macro within Google Tag Manager which will allow you …

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21

Feb'15

Chrome Extensions for Google Analytics

We all have our favorite browsers. According to national usage, the majority of Americans prefer the Google Chrome browser over …

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