Digital Metrics Guru

Courses in Digital Analytics & Tag Management

08

Jan'15

Tracking Connected Devices in 2015

As we embark upon a new year in 2015, most minds are already thinking about the releases within products we …

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26

Nov'14

Day Parting Paid Search

For the most part, paid search advertisers optimize their campaigns through a few different means. The most obvious is through …

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14

Nov'14

EMU Search Marketing Workshop Recap

Last week I had the privilege of speaking in a session at the Eastern Michigan University Search Marketing Workshop. As …

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04

Nov'14

Search Marketing Workshop Presentation

I know, I’ve kept everyone waiting quite while since my last post. There are really no excuses, however to through …

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27

Sep'14

Content Grouping Made Easy

One of the best additions to Google Analytics over the past years has been Content Grouping. The beauty of content …

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19

Aug'14

Setting a Structure for Campaigns

Unfortunately, when I take on the task of auditing and reconfiguring a client’s analytics setup, the number one thing I …

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04

Aug'14

Element Attribute Macros for Google Tag Manager

*Update*: With the on-set of version 2 of Google Tag Manager, the tactics used below have changed slightly. If you …

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24

Jul'14

Demographic Segments for Better Remarketing Efforts

Further defining our digital audiences has long been a struggle within any analytics platform for an array of business verticals. …

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18

Jul'14

Analytics Attribution: Which Really Works?

The digital analytics field has been harping on the use of attribution for quite some time now, but the last …

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01

Jul'14

Regionalized Data by Population

Do you ever use the geographic reports available across all digital metrics tools? Sure we all take a look to …

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