Digital Metrics

03

May'17

6 Ways to Improve Your Google Optimize Tests

The wide availability of setting up A/B tests and multivariate tests has been made even better by tools like Google …

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30

Mar'17

Google Optimize Setup in Google Tag Manager

As Google continues to push out and make improvements to its Google Analytics 360 suite one major area of concentration …

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17

Mar'17

Custom Segments in Data Studio

The biggest missing element from Google’s Data Studio visual dashboard tool is custom segments from Google Analytics. While there are …

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28

Feb'17

Connecting Google Seach Console and Analytics

Google Search Console is a powerful tool by itself. Connecting Search Console to Google Analytics can bring the level of …

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15

Feb'17

Bounce Rate Myths in Digital Analytics

Bounce rate is one of the most talked about metrics in any analytics suite. This is particularly evident when someone …

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31

Jan'17

How to Create Custom Channels in Google Analytics

Google Analytics does a lot of good things… great things really. However, we all have our gripes. Mine are fairly …

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26

Jan'17

Google Analytics: Assisted Conversions Report

The assisted conversion report inside of Google Analytics allows marketers to get a more true look at how referrals are …

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18

Jan'17

Google Analytics: Reverse Goal Path Report

Understanding where your visitors were prior to completing a goal is essential in digital marketing. Sometimes this is straight from …

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10

Jan'17

Google Analytics: Campaigns Report

Tracking campaigns is vital to any business, especially to the marketers of that business. Google Analytics has a set of …

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05

Jan'17

Google Analytics: Landing Pages Report

The All Pages report in Google Analytics reveals a good idea of what pages are being frequented as a whole …

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