Digital Metrics

02

Dec'16

Google Analytics: Interests Reports

The Google Analytics Interests Reports are available to anyone within the Google Analytics platform. Here, we’ll explore these reports, diving …

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01

Dec'16

Google Analytics: Demographics Reports

The Google Analytics Demographics Reports are available to anyone within the Google Analytics platform. Below is an exploration of these …

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29

Nov'16

Tracking Organization and Naming Conventions

Keeping a clean sheet of event tracking in Google Analytics can be a burden. You start out your tracking with …

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28

Oct'16

Tracking AMP Pages in GTM

Earlier this year Google introduced AMP, or Accelerated Mobile Pages. These pages eliminate a lot of functionality on the web …

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25

Oct'16

Top Google Analytics Feature Requests

With anything, from time to time we all come across situations where a new feature would enhance our workflow. With …

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17

Oct'16

Google Account Doesn’t Mean Gmail

I am going to take a bit of a break from strictly discussing digital analytics and tag management. A common …

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13

Sep'16

Google Data Studio 5 Easy to Implement Hacks

Google Data Studio is gaining real traction in the reporting and dashboarding analytics space. With that individuals and companies are …

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23

Aug'16

How I Became a Digital Analytics Specialist

It seems as though many of us have completely different careers than we may have had ten years ago. In …

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16

Aug'16

7 Analytics Measures You Should Track

I will be the first one to say that whenever I am asked by a client or collegue, “what should …

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11

Aug'16

3 Ways to Impress at Your Analytics Presentation

If you are like me you have had to create an analytics presentation or two throughout your career. Usually these …

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