Digital Metrics

14

Dec'15

2016: The Year of Individual Analytics

As 2016 nears and we all get ready for the rush of the holiday season, businesses and marketers are already …

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21

Sep'15

5 Underutilized Google Analytics Reports

While we all have our different ways of navigating Google Analytics and pulling the information we need, there are often …

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03

Sep'15

Track Blog Authors in Google Analytics with GTM

Many sites and companies out there have multiple authors for articles and blog posts on their website. So with all …

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28

Jul'15

Audience Segmentation Marketing Workshop

Last year I was honored to be part of the Eastern Michigan Search Marketing Workshop. As an alum of the …

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22

Jun'15

User Engagement as a Goal

Over the past several years in the digital marketing world, many analysts and strategists I know have created a user …

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17

May'15

Geographical Data Import Google Analytics

Just a few short weeks ago, Google slipped a hidden gem into their Google Analytics product updates. This powerful feature …

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30

Mar'15

Filter Your Usage Out of Google Analytics

On the surface, filtering internal traffic out of your Google Analytics master view, seems pretty easy. Many of us have …

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21

Feb'15

Chrome Extensions for Google Analytics

We all have our favorite browsers. According to national usage, the majority of Americans prefer the Google Chrome browser over …

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08

Jan'15

Tracking Connected Devices in 2015

As we embark upon a new year in 2015, most minds are already thinking about the releases within products we …

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14

Nov'14

EMU Search Marketing Workshop Recap

Last week I had the privilege of speaking in a session at the Eastern Michigan University Search Marketing Workshop. As …

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