Paid Media Management

31

Oct'15

AdWords Customer Match: What it Means for You

While remarketing has been around for years now, the tactic seems to be taking on new and interesting shapes as …

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26

Nov'14

Day Parting Paid Search

For the most part, paid search advertisers optimize their campaigns through a few different means. The most obvious is through …

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24

Jul'14

Demographic Segments for Better Remarketing Efforts

Further defining our digital audiences has long been a struggle within any analytics platform for an array of business verticals. …

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18

Jun'14

Paid Search Metrics; What’s Important

When it comes to analyzing the success of a paid search or display media campaign, I often get conflicting thoughts …

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02

Jun'14

Improve Your Adwords CTR Overnight

Even though having a higher click-through-rate doesn’t guarantee more sales, it does have the potential to influence your quality score …

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