Introduction to Multiple Filters

Hi, I’m Chris and thanks for joining me here for another video from Digital Metrics Guru. Today we’re going to continue to look at filtering in Data Studio. This is now the third video in a row that I’ve done where we’re looking at filtering within Google Data Studio (Filtering Charts in Data Studio and Data Filter Control in Data Studio). That really should show the importance that filtering has and also its power to manipulate reports. This allows people who are reviewing reports to have some control over what they’re doing.

So today we’re looking at how you can use multiple filters and make them dependent on one another. Let’s get right into it.

Understanding Working Filters

I’m over here in Google Data Studio and we have a sample report here. We have some channel groupings, some sources here in a pie chart, and also a map of the world (a kind of a heat map
there for sessions).

You’ll also notice that we have two different filters here; one for source and one for medium. Typically what I’ve seen with filtering in Google Data Studio is that people are utilizing just one filter at a time. They will take medium and say I’ll only show organic search across everything. So as I select that and everything goes to organic search. Obviously the default channel grouping is just organic, then a mass amount from Google and a little from Bing, Yahoo and Google images.

Multiple Filters Usage

The map filters as well, but I’m going to actually take that back out real quick. What I don’t see a lot of people doing is doubling up on their filters. So I actually have two filters set and the filters are very easy if you go into edit, almost all the way to the right here there’s a filter control. Click it, click and drag and you can set up any dimension that you would like to filter out your data.

So right now I’m actually going to go ahead and go back to view. I select a medium of social. I’ll click only on social it’ll show social referrals and then different campaigns Facebook, Twitter, etc. Then we see the map change as well. What is very cool about Google Data Studio is it already recognizes that there’s a filter report wide, or page wide here. The filter is on the medium of social so when I go up here to my source filter and I click down on it it’s only going to show me those sources coming from that social channel. That is where multiple filters in Data Studio really come in

This expands everything that you can do so much. So it obviously can’t be independent when using multiple filters. It can’t show you every source because we’re already filtered down on the medium of social.

So now I’m going to go ahead and select Facebook only. It’s going to rework everything on the dashboard. Obviously my sources show only Facebook and I have different campaigns within Facebook as well. So we have just Facebook there now a very interesting thing about that is that you see here Facebook is selected but now the medium only shows social. So that’s selected as one as well, where multiple filters can go three, four, five deep on different dimensions.

Using Multiple Filters Moving Forward

This really opens up a world of possibility to other people who will be interacting with your dashboard. So I hope this has helped show you a little bit more advanced filtering, with multiple filters in Google Data Studio. Now that you know you can double up on filters or even triple up on filters and utilize those to really add some customization and freedom within your Google Data studio

Thanks for joining me here today for this video. Remember to subscribe to my YouTube channel. Check me out on Facebook at and I’ll see
you next time.

Chris Kujawski

Founder and instructor at Digital Metrics Guru.

A passionate and driven digital marketer, specializing in Google Analytics, Tag Manager and Data Studio. A qualified expert in Google Analytics and Adwords, with more than 10 years experience delivering sound solutions to clients worldwide.

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